Every nonfiction writer must identify their target audience when preparing a book proposal. Effective marketing requires authors to know their readers’ preferences and needs. Other than the Bible, no book can minister to anyone in any situation at any time of their lives.
So, why should writers even consider the readers outside of their target audience?
A recent conversation with Jeanette Hanscome answered that question and changed the way I think about target audiences and niche books.
During her twenty years serving as a freelance writer, Jeanette has written for women (stories in 21 Days of Grace and 21 Days of Love), teens (ENCOUNTER−The Magazine), and even children (Running with Roselle). Her latest release, Suddenly Single Mom: 52 Messages of Hope, Grace, and Promise, is written specifically for women adjusting to life as single moms.
Writing for varied audiences has given this author a unique way of considering a wide range of readers while working on a project. Please help me welcome Jeanette Hanscome.
God’s people from around the world, including my writing and prayer partner from Chile, are preparing for the upcoming Mount Hermon Christian Writers Conference.
Some are breathing sighs of relief because they made the deadline for pre-submissions. Others are talking themselves off the ledge because they missed the deadline.
A few are practicing pitches.
Others are smiling, nodding, and excusing themselves for an urgent call. “Okay, Google, what is a pitch?”
Friends who met online are excited about seeing each other face-to-face for the first time. Old friends are looking forward to reunions. And a few first timers are nervous, because they won’t know one single person when they step onto that beautiful campus.
Quiet ones will feel invisible or like they don’t belong, while gaggles of writers feel at home amongst their tribe.
Many, if not all, will be terrified of rejection.
The joy of the Lord is your strength.
But what does that mean?
What does joy look like in your life?
How have you experienced, shared, or been strengthened by the Lord’s joy?
Inspire Christian Writers is now accepting submissions for the 2016 anthology, Inspire Joy
. Submissions can be stories (fiction and non-fiction), poems, devotions, or teachings on the topic of joy. All Inspire members are welcome to submit one or more pieces for consideration. For more information check out the submission guidelines
There’s still plenty of time to write your stories and have them critiqued by your Inspire group. Then submit your polished piece between March 1 and June 1, 2016 using our online submission form
Submit your stories. Share the joy!