In the first episode of “Demystifying Podcasts,” I discussed some podcasting basics and in episode two I looked at the essence of podcasts, the audio, and some factors you need to consider prior to publishing your podcast episodes.
Today, I have the pleasure of interviewing Debbie Kitterman, who will be sharing with us from her own experience of launching her podcast, with her daughter, Brandi, earlier this year. So, please welcome Debbie, host of Dare 2 Hear: The Podcast.
Hi Debbie, it’s a pleasure to meet with you today and thank you for agreeing to do an interview with me.
Hi Ian – thank you so much for reaching out to me with the opportunity to talk about launching my new podcast. Also, thank you for the great resources you wrote on the Inspire blog demystifying podcasting.
You launched your “Dare 2 Hear” podcast earlier this year, could you give a brief description of the topics you cover?
Yes, I did launch my podcast in April of this year. On the podcast, my daughter Brandi I want to equip and challenge individuals to “dare 2 hear” the voice of God in everyday life. We invite people to a deeper authentic relationship with the Father. We also challenge them to engage in a lifestyle of walking out and releasing encouragement on a daily basis.
The Dare 2 Hear podcast is a mix of challenging topics and conversations with friends and leaders regarding going deeper in our relationship with God.
Could you describe how you transitioned from the podcast being just an idea to when you decided, “Yes, I’m going to do this.”
Truthfully, having a podcast has been on my “to do” list for over 3 years. I had actually purchased some of the equipment several years ago in preparation for launching the podcast. Truthfully, fear of “what do I have to say that others will listen to” and the fear of technology kept me stuck and the podcast stayed on the “to-do list” for a long time. Until the culmination of a few things coming together all at the same time. You could say, it was a perfect storm, a catalyst to finally put the fire underneath me and get me going.
First, my publisher suggested that “now is the perfect time” to start my podcast since the book is finally released and it would help share the message of my book, but also help equip others, which is what my heart is.
Next, would be the series of articles you wrote for the Inspire blog. And then finally, the last part was a combination of attending the West Coast Christian Writers Conference and taking the mini mastermind with Kathi Lipp and talking with some friends (Robynne & Jane) about their recent experience in launching their new podcast. They were able to encourage, motivate me and challenge me to “just to it. The combination of these things alleviated my fears and gave me the courage to begin.
Once that decision was made, how long did it take before the podcast was actually launched?
It took around a month to go from, yes, I am finally going to do it, to having my very first episode up and available for download.
What was the hardest aspect of getting the podcast up and running? And what was the easiest?
For me, the hardest aspect was the technology piece. I am so not a techy person. It intimidates me, but the articles you wrote and reaching out to friends who had podcasts and implementing the help of my family (who by the way are tech geeks) I was able to successfully navigate and launch the tech side of things without any major issues.
The easiest was coming up with the topics and getting the graphics ready for the podcast.
[Note: Brandi Kitterman is a graphic designer and, if you are a member of Inspire, can be contacted via our Professional Services Directory.]
With hindsight, what, if anything, would you have done differently and what do you wish you had known then?
I would have started the podcast three years ago when it went on my “to do” list. I spent time studying how to do it, taking courses on how to start a podcast and attending classes at conferences on the topic. I let my own insecurities get in the way of promptly stepping out and going for it.
Do you have any tips for Inspire members who might be considering starting a podcast?
Just do it! If you have been wanting to start a podcast, begin today to implement the things you need to make it happen. Break it down into small bite-size pieces so you don’t get overwhelmed. Create a timeline for when you want your first episode to release and then work backwards from there with a schedule of what you need to do when so you are ready to go. I was able to go from, the “Let’s finally do this!” stage to having my first podcast live in about a month. However, I did already have the equipment and some of the other pre-leg work done and ready.
How do you promote Dare to Hear: The Podcast?
Currently, I promote the podcast on all my social media platforms. I have it on my weekly blog linkup along with an email footer that goes out weekly to all the subscribers on my email list. I also put the video footage on my YouTube channel. In addition to all that, I talk about it during Facebook Lives lives and on the podcast itself at the end, we ask people to share it with their friends and help us spread the word.
Are there any aspects of the podcasting process that you are still hoping to improve?
Oh sure, everything! The podcast is fairly new, so we are always finding new ways to improve the recording quality, the interviews, the discussion topics, and even the marketing. I think there is always room for improvement and we can’t get complacent just because what we are doing works.
Any final thoughts for our readers?
Just do it! I know I have already said it, but it’s true. Take action, even if it’s only a small step. If you have been wanting to start a podcast, begin today to implement the things you need to make it happen.
Finding the right music and thinking through a marketing plan on how you can spread the word regarding your new podcast is just as important as the technology end of things.
Remember, having a podcast is about serving your audience well. It’s not about selling your book or yourself, it’s not about you, it’s about them.
Ultimately, have fun with it. Enjoy yourself. I know doing a podcast is the right thing for me, because I always walk away energized at the end of a recording session knowing I have served my listening audience and challenged or equipped them to think differently, do something differently, or exposed them to someone or something new.
Don’t wait, there is never a better time to start than now!
Thanks Debbie, we really appreciate you taking the time out of your busy schedule to answer these questions for us.
Thank you again for the opportunity to share my experience in launching my podcast. I hope that it is helpful to those who are on the fence about starting one, or know they need to.
If you would like to subscribe to Dare 2 Hear: The Podcast, links to subscribe via iTunes (Apple Podcasts), TuneIn, Google Play, Stitcher, and Spotify can be found on the Dare 2 Hear podcast home page. To give you a taster, here’s the latest episode via Debbie’s YouTube channel.