The Ministry of Marketing

When I first surrendered my life to Christ, I jumped at every opportunity to share Him . . . until my worship leader announced tryouts. I’d enjoyed singing and acting, ever since childhood. So why wasn’t I clambering onto the stage to serve the Lord by using the talents He’d given me? After all, He’d used Christian music and movies to prepare my heart for His loving grace.

Despite my inner battle, I joined the team. I had fun, until guilt and anxiety overwhelmed me. Whenever I sang to Jesus, I felt His presence. But I felt uncomfortable and sometimes ashamed when I walked onto the stage and when people approached me after services and complimented my voice.

I sought wise counsel from my worship leader, who empathized with me. He explained the blessing of discovering our “sweet spot,” the area of service where our talents, skills, and abilities meet our passions.

His words reminded me of Eric Liddell’s famous quote:

“I believe God made me for a purpose, but He also made me fast. And when I run I feel His pleasure.”

The Lord’s been teaching me how to embrace the joy of serving, but has also affirmed my real “sweet spot.” Writing.

I feel close to God when writing and am excited to share what He’s doing in and through my life. Still, the marketing side of writing can often be difficult.

It helps me to remember Jesus promised to be with His disciples and empower them to be confident, prepared, and bold in their sharing. The Lord’s own words motivate me to step onto any platform He provides for me to proclaim His name.

“You are the light of the world. A city on a hill cannot be hidden. Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house. In the same way, let your light shine before men, that they may see your good deeds and praise your Father in heaven.” (Matthew 5:14-16, NIV, emphasis mine)

Whether we’re writing for publication or not, every God-honoring word the Lord gives us to write has value and purpose, even if it’s just to feel God’s pleasure as we write.

But if the Lord leads us to share our words with a larger reading community, we can rejoice in the absolute pleasure and privilege of placing His light on its stand and letting Him shine through us and the works we place into His hands.

As our projects become love-offerings for the praise and the glory of our Father in heaven, we can embrace the ministry of marketing and get excited about sharing what He’s doing in and through our writing journeys.

I’m happy to announce Inspire will be hosting a few marketing experts as Guest Bloggers in June. Until then, I encourage you to join me in reading James Scott Bell’s, Marketing for Writers Who Hate Marketing: The No-Stress Way to Sell Books, currently available through Amazon and Barnes and Noble.

While not all of us feel comfortable marketing or even standing on a stage, these are skills we can work on together. I look forward to growing with you.


About Xochitl E. Dixon 55 Articles
Xochitl (so-cheel) E. Dixon serves as a writer for Our Daily Bread Ministries. She encourages women and teens to embrace God’s grace and grow deeper in their personal relationships with Christ and others. She enjoys being a wife and mom, traveling, photography, and sharing God’s truth and love.


    • Thanks for your encouragement, Lonzine. I’m praying a blessing over you, as you continue sharing the Lord with your beautiful and unique God-given voice. Let’s keep making His praise glorious!

  1. Thanks for this blog post!
    I agree about feeling God’s pleasure when we write. Sometimes I get so focused on writing something for publication that I forget to enjoy my gift from God to write. This past week, I ran across some short essays that I’d written in Jr. High. The English teacher had selected my story in the school newspaper. Reading my words reminded me that I’ve been an aspiring author for much of my life. The Lord gave me the gift, and the desire of my heart from childhood.

    Lately, I’ve made time to write about personal experiences from my childhood. It’s allowed me to be creative and not fit a certain format. And I can share my life with my grown kids in a creative way that will outlive me. 🙂

    • What a beautiful testimony, Karen. Thank you for sharing. I love your writing voice, Sister. I enjoy your devotional writing and the articles you share to encourage writers. I’m excited to hear that you are using your old essays. My first “publishing credit” was a children’s book that won the young author’s award when I was in fifth grade. The book was accidentally thrown away by a family friend. My old poems and stories were in the same box that was tossed. I have a few poems I wrote in my late teens, but everything else is lost. What a gift to have your old work saved and available to share with your children. I hope you will be submitting to the Inspire Love anthology. I’d enjoy reading some of your childhood stories. Write on, Sister!

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