Insider Submission Tips from Focus on the Family’s Sheila Seifert

Focus on the Family’s director of parenting content, Sheila Seifert, wants to help writers prepare for submitting articles and increase their chances for being considered for publication in the various FOTF magazines. We asked Sheila the following questions:

1. What Focus on the Family magazine do you acquire for?

I acquire for Focus on the Family magazine and We also create annual products that we may acquire or write in-house. Some of these special projects are our annual and summer adventure kit that releases in May, college guide that releases in August, and Advent calendar that releases in October. These themed downloads are usually free. They are directed at busy parents who want to spend quality time with their kids, even as they help their kids grow in the faith.

2. What type of articles are you looking for at this time?

Family Stages articles that range from 50 to 400 words. For example, how a parent can stop a child from whining or become motivated to serve others or do their homework in a unique way.

Also, Bible literacy is important, and most Christian parents want to interact with their children in this area. From those two felt needs, Bible Detectives was born. This free download is filled with puzzles that are clues to help kids figure out which Bible character they are studying.  It is a fun way to teach kids about Bible characters. And that is what we are looking for in our special projects and in our articles.

For feature articles, you need an article with a bigger concept but that also includes practical take-aways.

I also need seasonal articles. I am currently working on Christmas and January articles. Most are already assigned. The next batch of articles I acquire will be relate to Valentine’s Day, spring break and Easter, especially in the Family Stages department of the magazine.

3. What makes an article stand out and rise to the top of the slush pile of unsolicited submissions?

Articles rise to the top when they are well written and structured, and offer unique insights or fun anecdotes that fit well with the topic. Articles that rehash the same old topic in the same old ways sink to the bottom of the slush pile. (And it helps if authors know how to send emails that are polite and structured well, too.) For example, you could write an article that says that parents should teach kids about the Easter story. Or you could hide the clues found in our Easter download, which was put in the magazine and then in the download, that gives the story of Easter to hide in Easter eggs and have kids put together.

We create various projects from small articles, if they fit our editorial needs. All you have to be concerned about is the article. If we want more from you, we’ll assign the additional work.

4. What common mistakes do you see writers making when they submit to Focus on the Family?

We receive many submissions that are not structured, meander without a point and offer no new insight. All articles start with attention to our audience. Then writers must find a way to serve this audience through their insights or by being entertaining on a parenting or marriage topic.

We are looking for writers who meet our audience’s felt needs.

It is important for writers to take the time to learn what we need and then send us well-written manuscripts. To learn what we need, simply study the publication, our foundational values, our submission guidelines and current needs.

There are many resources, such as, that will help you learn to be more audience focused.

5. How can writers pitch a project to you?

First, writers should review our Call for Submissions page to review our current needs. If their idea doesn’t fit into one of our interests, writers can read recent copies to better understand what we do and don’t publish. If their idea might fit, they can send a query letter (inserted into an email and not attached) to [email protected].

6. Please share the different Focus on the Family magazines that are currently open for unsolicited submissions.

At this time, Focus on the Family publishes Focus on the Family magazine, Brio magazine, Focus on the Family Clubhouse magazine, Clubhouse Jr. magazine and Citizen. They all accept unsolicited submissions and offer writers guidelines on our site. The media sections of each are not open for unsolicited manuscripts, as are the experts we all use in that content area.

To best connect with our children’s magazines, find a Christian writers conference where one of our editors will be attending. Then pitch your idea.

The biggest need for Brio magazine: True stories of teen girls who are doing something original, creative or passionate that would be inspirational to other young women. Submissions can be sent to: [email protected]; use the subject line: Interesting Teen.

We look forward to considering your articles for publication.

About Sheila Seifert 1 Article
Sheila Seifert, founder of, is the director of parenting content for Focus on the Family magazine, the content strategist for its online parenting channel, and book review editor for She has written over 1,000 freelance articles, a script that aired on PBS, and co-written over 20 books, including Kidventures: Stories of Danger and Courage with Jeanne Dennis.


  1. Thank you for this wonderful, wonderful interview. I have the incredible privilege of writing for Clubhouse, so I am already a fan of Focus on the Family. Thank you, Sheila, for sharing your insights and clear guidelines for submitting to some amazing periodicals.

  2. I understand that Focus on The Family magazines are looking for parenting guidelines.
    However, would you consider a family article about adult children who become caregivers to their parents? For example, managing documents, medications, meals, entertainment, and staying in contact with the primary and specialty physicians. Caring for my Mother was a learning adventure of medical issues, hospitals, Home Health Care, and additional caregivers. Mom enjoyed family, simple road trips, good movies, and especially our time of praying and reading scripture together. A little over one year since she passed, I now feel I could give insight and encouragement to other families.

    • Susan, I am so sorry for your loss. I had the privilege of serving as my mom’s live-in caregiver in 2014. Your topic suggestions are needed. In this case, I recommend you review the guidelines and current needs on the FOTF website, as suggested in the article. If you believe your article fits the FOTF guidelines and the audience for one of their magazines and are prepared to pitch your idea, Sheila offered all the information you need, including email addresses, in her answers.

      In my experience and in my discussions with Sheila and other magazine editors, magazines wisely remain focused on their established audience’s needs. Your idea sounds great, but may not be a fit for this magazine. You can email FOTF to pitch. However, I recommend purchasing the 2017 Christian Writers Market Guide to find a magazine focused on the audience that best fits your article.

      Once again, I am so sorry for your loss and am praying God will continue to comfort you as you grieve. I’ve written several articles on similar caregiver topics, three which were included in a nonfiction book written by another author. I’ve also shared on my blog and know there are other blogs and magazines that minister to this audience. I share this to encourage you to prayerfully persevere and find the right place to share. There is a great need for these articles. God will lead you. Have a blessed day!

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