Michael Hyatt’s Platform Launch Team

Last week I was selected as a member of Michael Hyatt’s Platform Launch Team. Along with an incredible group of writers, speakers, bloggers and other leaders, I am helping to launch his new book, Platform: Get Noticed in a Noisy World.

If you are not already following Michael Hyatt’s blog, you really should. He blogs about intentional leadership, productivity, publishing, and social media. He is the Chairman of Thomas Nelson Publishing and served as CEO until he chose to step down to pursue his writing and speaking full-time. He generously shares his experience and expertise on his blog and in his book.

Over the past several years, I have watched as Michael grew his platform to over 400,000 monthly blog readers and 122,000 Twitter followers.

When he asked his readers to apply for a spot on his launch team, over 900 of us did. Imagine having 900 people who want to help you launch your book!

Only 100 were selected. As a part of his team, I received an advance copy of Platform, which I read and reviewed on Amazon.com, BarnesandNoble.com and ChristianBook.com.

The launch team members have been sharing notes and reviews with each other while we brainstorm ways to improve our own platforms. We are also learning directly from Michael. So far, it has been a powerful experience.

I am getting an education in both building a platform and launching a book. I’m excited about the impact this education will have for Inspire as I implement what I’m learning.

As a writer, you will need to build a platform, too. I highly recommend Michael’s book as the blueprint for creating the platform you need to get your message, your book in front of people where it can minister to them.

Platform will be released the week of May 21st. But don’t buy it yet! Michael is offering seven free bonus gifts valued at $375 when you purchase the book during the release week. I will blogging more about this next week, so stay tuned!

What has been your biggest challenge in building your own platform? What unexpected blessings have come from building your platform?

About Elizabeth Thompson 48 Articles

Elizabeth M. Thompson writes contemporary nonfiction, articles and devotionals using her experiences as a Bible teacher, wife, mother and grief navigator. She also enjoys speaking at writer’s conferences and women’s ministry events. Although her background includes marketing and education, writing has always been a driving force in her life. She is currently pursuing publication for her one-year grief devotional book, When the Waves Crash.

Her most rewarding adventures to date include her marriage to Michael, parenting her three children, and serving Christian writers through Inspire. Her publication credits include articles published by Focus on the Family, Today’s Christian, and contributions to Whispering in God’s Ear (Waterbrook 2005) and Inspire Promise (Inspire Press 2014).

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