Peer Promotion: How to Promote a Book in 7 Steps

Excitement is growing at Inspire. Several of our members have books coming out this month and many more books will be released over the next few months.

We are having fun with launch parties, book signings and celebrating the successes. One of the questions I hear among our writers is “How can I help get the word out?”

In response I am listing seven things we can do to promote our friends’ books:

1. Pray for the ministry of the book. We write with a purpose of touching hearts and changing lives, which can only happen when the message is read. Inspire writers pray for each other’s projects, asking God to put them in the hands of readers who can benefit from the messages or stories being published.

2. Post book reviews. After reading your friend’s book, consider what you liked best about the content, style, and message, and write a brief review. Then post the review on Amazon.com, GoodReads.com,  Christianbook.com and BarnesandNoble.com. Readers rely on reviews to make purchasing decisions. Your honest review will have a positive impact on the sales of the book.

3. Blog to promote the book. By posting a well-written interview and/or book review on your blog, you can help generate interest in your friend’s book. Include a book trailer if possible.  You can increase interest by offering a free copy of the book. Don’t forget to mention the book in comments you leave on other blogs as well.

4. Tweet to get the word out. Twitter provides a great forum for peer promotion, allowing you to post brief, pointed tweets about the book or re-tweeting what others say about it. You can also re-tweet posts from the book’s author. If the book is mentioned in an article or review, you can tweet it out to the world. Tweet quotes from the book to whet the appetites of your followers. Then be sure to invite them to book signings.

5. Create a buzz on Facebook. Update your status with a positive comment about the book and “Like” the author’s page. Post quotes from the book. Invite your Facebook friends to a book signing. You can also give away a copy of the book on your Facebook page. Your small efforts help build a big buzz.

6. Distribute marketing pieces. Carry promotional postcards or bookmarks with you. Pass them out whenever the opportunity presents itself. Give them to your local bookstore manager and church librarian. Ask them to carry the book. Distribute a speaker packet to a church leader, ministry director, pastor—whoever makes decisions about speakers. Present bookmarks to your book club and encourage them to read the book. Personally recommend the book to a friend (or lots of friends!)

7. Help with the Book Launch Party or Book Signing event. I recently attended a book launch that was hosted by a dear friend of the author. The party was a huge success! The friend put the same care into the party as she would a baby or bridal shower. Every detail was perfect–and the author was relaxed and enjoyed her guests. Maybe you don’t have time to throw an entire launch party, but there are many things you can do: Invite friends to attend book-signing/book launch with you. Provide refreshments for the event. Offer to help with book sales at book-signing. Create a gift basket for a door-prize drawing. You can also host an intimate gathering in your home for a meet & greet with the author.

Your enthusiasm about your friend’s book can make a difference in getting the word out. Employing these seven steps will make your peer promotion efforts more effective.

Here’s a question for you: What steps are you taking help promote your friend’s books?

About Elizabeth Thompson 48 Articles

Elizabeth M. Thompson writes contemporary nonfiction, articles and devotionals using her experiences as a Bible teacher, wife, mother and grief navigator. She also enjoys speaking at writer’s conferences and women’s ministry events. Although her background includes marketing and education, writing has always been a driving force in her life. She is currently pursuing publication for her one-year grief devotional book, When the Waves Crash.

Her most rewarding adventures to date include her marriage to Michael, parenting her three children, and serving Christian writers through Inspire. Her publication credits include articles published by Focus on the Family, Today’s Christian, and contributions to Whispering in God’s Ear (Waterbrook 2005) and Inspire Promise (Inspire Press 2014).

3 Comments

  1. Hi Elizabeth! This is a wonderful article. When I am asked I join launch teams and then I promote the book on Facebook, Twitter, and Google Plus. I am involved in LinkedIn groups like BookBlogger and Women’s Memoirs so I also promote there. I also leave reviews on Amazon, not just for books I am involved in. It is basically a “do to others as I would like done to me” concept. As a writer, when it comes time for my book, I would love this kind of involvement.

    • Thanks, Linda! It’s great that you connect with readers through so many venues. I’m sure you’ll have lots of help with your books–there’s that whole sowing and reaping principle!

  2. Beth, All excellent suggestions regarding promoting a friend’s book. I think peer influence is often overlooked when ways of marketing are considered. Thank you so much for your helpful insight. Carol

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